Wednesday, October 7, 2015

The Simple Sales Bible (Written By A Buyer. You're Welcome.)



Over the last couple weeks I have both bought and attempted to buy several products and services. Everything from auto repairs, to insurance, to professional clubs/organizations. And each time, the business or organization involved lost their shot at my current or future business.

Here's the thing. I know what I want. Or, for that matter, what I think I might want. If your product, company or service isn't on that "want" list, then you and I are not talking. Simple as that.

I'm not alone in that sentiment, either. In this day and age, it's super easy for me to send you an email telling you to shove off, decline your call when the cell phone rings or simply fail to provide you with enough information to reach and bother me.

So, if you find yourself in front of me, or on the phone with me, then you can safely assume that I have some interest in what you're pitching. Maybe even a great deal of interest. This is your chance. DON'T BLOW IT.

I'll even go so far as to give you 3 SIMPLE TIPS tips on how you can avoid blowing it when we meet up. (As inspired by my recent purchase experiences and attempts.)

  1. Don't back away from the sale. This does not mean you should use aggressive sales tactics. What it means is.. don't be a pushover! If I express a concern about what you're selling me, or appear to be wavering on the fence of indecision... don't offer to call another day or tell me to let you know when I'm ready. Kindly ease my concerns. Answer my questions with knowledgeable authority. Walk me to the point of decision and close the sale damn it!
  2. Keep your promises. I don't always need a deal or discount to seal a deal with you. But if you offer me one, then I expect you to keep that promise. Every. Time. No hoops. No fine print clauses. Just do or provide what you said you would at the price you promised. And regardless of whether a discount or deal is applied, provide a quality product or service - which I'm sure is what you sold me in your pitch or I wouldn't have bought it. 
  3. Show up. Literally or figuratively, my time is important to me and to those I share it with. If you set an appointment with me, BE THERE. Send the email. Make the call. Be wherever we arranged to meet. Do this simple thing. On time. Every time. 

So there you have it. Could NOT be more simple, right? So, then, why do I find myself blogging about this?????

Read. Memorize. Apply. Then watch the sales roll in.

You're welcome.


Hindsight


Hindsight is 20/20

Or….it’s rose colored. Faded. Blurry as hell. Jaded. Infrared, even.
Depending on the day.
Or how life unfolded between now and then.